When a site is created, the first thing you need to do to promote it is to select keywords for the site and separately for each article.
Need to generate SEO website traffic.
When people search for products on the Internet through search engines, they can formulate their request in various phrases, meaning the same thing.
For example, on my site there is an article about growing grapes and if you use the online service “Serpstat”, entering the word “grape”, we get hundreds of phrases such like “grape pruning,” “buy grape seedlings,” etc.
These are the phrases by which the search occurs and are called – the keywords and all these phrases intended to enter your site are called the semantic core of the site.
Yandex and Google, analyzing these phrases, determine how relevant your store’s pages are to the requests that users enter.
A very effective tool for creating a sematic nucleus is google planner keyword.